Game advertising or In-Game Advertising is a particular type of practice that consists in exploiting video games within marketing campaigns.
Users search online for information prior to purchasing a product or service. When they find the link (on search engines, via a banner or Adwords ad) that gets them to your website, they must find relevant content.
It’s important, in addition to writing the texts of a website well, to constantly update its contents. Who didn’t happen to enter a site and find in the news section an event or an outdated article?
The content and communication style adopted are the real secret of successful websites. For this reason, it is very important to write content for websites that are appropriate and targeted to the needs of the target.
Google Maps is Google’s map system. If you are looking for a location, Google Maps indicates it to you, with lots of road routes like a GPS navigator, in addition, allows you to host-specific business cards in order to make them visible when a user searches for "service + location", such as "Restaurant in Venice".
Banner campaigns can be useful for particular web marketing actions to promote your web business.
Search Engine Reputation Management (SERM) offers the opportunity to defend your reputation, through the monitoring the results of the first pages and the positioning on search engines to eliminate links damaging your reputation.
Link popularity (link popularity) is a measure of the reliability of a website’s content, which greatly affects online visibility. Today search engines reward the reliability of a site by raising it to the top of response pages.
As part of an Adwords campaign, Click Fraud means that phenomenon that manifests itself when a subject generates misleading clicks on ads or sponsored messages with the aim of consuming advertisers' budgets.
The term Permission Marketing indicates those marketing communication strategies that assume the establishment of a "relationship" between the company and the consumer, based on the consent of the latter.
Conversion is a performance indicator used to evaluate the effectiveness of online marketing campaigns. Each time the user performs a certain objective action in response to the stimuli transmitted by an advertising message, a conversion takes place.
Google and search engines are an extremely powerful tool to acquire new customers in international markets. Our specialists are able to offer you geo-localized services in content for SEO.
For website positioning, a set of techniques are used to improve a website's position in search engine search results and is a technique that is part of search marketing strategies.
The potential of the internet as a new means of communication and revenue for a company should not be underestimated.95% of Italians on the internet use search engines, they are easy to use and allow you to quickly find the information you need to decide.
The process for promoting websites that we at Insight Agency aims to provide answers in a simple and clear way to the needs of users-customers.