Search Engine Marketing (SEM) includes all marketing activities aimed to increase the visibility of a website, thus generating qualified traffic. The aim is to bring the site, through search engines, the largest number of visitors who are really interested in its content. The place of the website consists of the position that a site occupies among the results of search engines, in relation to certain keywords used by internet users in the course of their searches. Most of the surfers, in fact, access the sites of their interest from the search engines, very often limiting themselves to the first pages of the results obtained. And it is in these first positions that a company’s website must be found. Without adequate SEM (Search Engine Marketing) activity, there is a risk of not being present in the first pages of the results and of being in a position that users will unfortunately never see. The goal of an accurate web marketing strategy is to position the pages of a site in the positions that matter with respect to the keywords of interest, increasing the visibility of the site. The starting point of a correct SEM strategy is to define the keywords on which you want to position your site. This activity is therefore crucial for the success of a site from a web marketing perspective. For this, it is necessary to rely on professionals who can develop an effective positioning strategy and monitor the results over time, as well as the choices made from time to time by competing sites. Rely on experienced professionals, trust us at Insight Agency to better position your site! Contact us for a personalized consultation!