After the advent of Web TV and especially video sharing platforms, such as Youtube, users’ favourite videos trigger the viral sharing mechanism. Through viral videos, it is possible to get the company’s brand and products to many users with an innovative and fun way of using them. These video sharing platforms allow the publication and sharing of videos to be enjoyed online. Thanks to new video communication codes to promote products, services and brands through the propagation of video on the net, video communication has acquired more and more importance. The most important video sharing platform is currently YouTube, which is the first choice for anyone looking for an online video. Precisely for this reason, it is very important that this channel is also well guarded.