Game advertising or In-Game Advertising is a particular type of practice that consists in exploiting video games within marketing campaigns. Game advertising is a form of product placement advertising, which consists of inserting advertisements within video games.
It differs from Advergame, games that are born with the precise purpose of conveying a promotional and advertising message. Social Games attract the attention of the world of online advertising with a new way of advertising on the web, able to attract the attention of its target. Making social game advertising means inserting your brand within the games so loved by the frequenters of social networks, one on all Facebook. The advantages of this new strategy are remarkable, just think about the level of profiling of users who are able to manage social networks.