With website optimization, we indicate all those strategies aimed at increasing, in a website, the incoming traffic coming from search engines. Optimization is a very important issue because, in fact, if a site is not visible or traceable on a search engine, it does not exist, compromising the entire commercial offer and corporate image. Search engine optimization includes various web marketing strategies, but the purpose is always the same: to make the contents of the pages of an internet project accessible and effective. These development techniques are applied to the HTML design code, on the contents of the web pages and on the interaction and navigation system of the site itself, in this case, its hypertextual structure. Optimizing a website means redesigning the navigation paths, the internal logic and the hierarchy of contents in order to offer visitors-users a simple and pleasant browsing experience. If you want to optimize your site to improve its positioning on Google and other search engines, for example, if you want to do S.E.O. (Search Engine Optimization) activities on your site, you can count on a serious and reliable partner such as Insight Agency.
OPTIMIZATION
Optimization of your website in the main search engines