The content and communication style adopted are the real secret of successful websites. For this reason, it is very important to write content for websites that are appropriate and targeted to the needs of the target. This is only possible by applying specific skills of web writing and “persuasive” creativity applied to the web and search engines.
Search Engine Writing techniques are designed to ensure that the positioning, obtained in natural search engine results, leads the user to a click preference over other results. In this way we try, not only to get top positions in search engines but above all that the user does actions and choices, such as a click on your link rather than on that of a competitor.