Web 2.0 is the term used to indicate the state of evolution of the Internet (and in particular the World Wide Web), compared to the previous condition of Web 1.0, which was mainly composed of static websites, without any possibility of interaction with the user (except for normal navigation between pages, use of e-mail and search engines).
SVILUPPO/PROGRAMMAZIONE
The Internet was born relatively recently, but it has completely revolutionized the whole way of relating and working.
In recent years, we have seen exponential growth in the importance attached to the statistical analysis of traffic data on websites.
The network is an effective marketing channel because it makes it possible to establish different models of relationship and to accompany the client, whether potential, new or acquired, in different moments of contact with the company.