Conversion is a performance indicator used to assess the effectiveness of online marketing campaigns. Each time the user performs a specific action-goal (such as fill out a form to request more information about your products or services, or submit a request for a quote, or subscribe to a newsletter) in response to the stimuli transmitted by an advertising message, a conversion takes place.
To increase the conversions of your website and make sure that a higher percentage of your users become customers or face specific actions-goals, you can apply to your website the techniques and principles of conversion marketing: ie the art of “convert” users into customers.
In order to do this, it is necessary to analyse in full the company marketing strategy, in order to be able to integrate it actively and improve it, especially for the benefit of the online strategy. The main aspects in which we operate are the following:
- Analysis of the online market, to better know your competitors, your target, your strengths and your weaknesses;
- Support to marketing management, to assess with him the value of the operational strategy adopted for the promotion of a product or a service, highlighting criticality, points of weakness and improvement;
- “Value proposition”: knowing how to create a value proposition of your company that makes you indisputably preferable to your competitors.
Through special conversion marketing tools and techniques, it is possible to:
- Increase the user/customer conversion rate of your website;
- Reduce the bounce rate of visitors;
- Increase the time spent on your site;
- Increase the satisfaction of visitors;
- Enhance the contents of your web pages;
- Increase the contacts;
- Increase sales;
By properly applying Conversion Marketing techniques, we have revolutionized the business of many of our customers, with increased conversion rates and amazing ROI.Do you want to increase the sales produced by the website? To achieve this, it’s critical to rely on conversion marketing professionals!
