{"id":33072,"date":"2019-07-12T13:15:32","date_gmt":"2019-07-12T13:15:32","guid":{"rendered":"https:\/\/www.insightagency.studio\/servizi\/marketing-e-pubblicita\/search-engine-marketing-sem\/"},"modified":"2024-02-20T15:23:49","modified_gmt":"2024-02-20T15:23:49","slug":"search-engine-marketing-sem","status":"publish","type":"page","link":"https:\/\/www.insightagency.studio\/en\/our-services\/marketing-e-pubblicita\/search-engine-marketing-sem\/","title":{"rendered":"Search Engine Marketing (SEM)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1534779928281{margin-bottom: 0px !important;}&#8221; el_id=&#8221;details&#8221;][vc_column]<div id=\"fullwidth-block-6a078fcb9575f\" class=\"fullwidth-block clearfix\"  style=\"padding-top: 170px;padding-bottom: 84px;\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"fullwidth-block-6a078fcb9575f\")); }<\/script><div class=\"fullwidth-block-inner\"><div class=\"container\">[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-6&#8243;][vc_column_text css_animation=&#8221;top-to-bottom&#8221;]<\/p>\n<div class=\"title-h1\"><span class=\"light\">about<\/span> us<\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a078fcb957f9 {margin-top: 10px !important;}<\/style><div id=\"thegem-divider-6a078fcb957f9\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=&#8221;top-to-bottom&#8221;]<\/p>\n<div class=\"styled-subtitle\">Lorem ipsum dolor sit amet, consectetur adipisicing elitsed do eiusmod tempor incididunt ut labore<\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a078fcb9586d {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6a078fcb9586d\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;30&#8243; accent_color=&#8221;#00bcd4&#8243;]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a078fcb95890 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6a078fcb95890\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=&#8221;top-to-bottom&#8221;]<\/p>\n<p style=\"text-align: left; max-width: 450px;\">Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a078fcb958ac {margin-top: -4px !important;}<\/style><div id=\"thegem-divider-6a078fcb958ac\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column_inner][\/vc_row_inner]<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1534779936132{margin-bottom: 0px !important;}&#8221;][vc_column]<div id=\"fullwidth-block-6a078fcb958d7\" class=\"fullwidth-block clearfix\"  style=\"padding-top: 170px;padding-bottom: 84px;\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"fullwidth-block-6a078fcb958d7\")); }<\/script><div class=\"fullwidth-block-inner\"><div class=\"container\">[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;top-to-bottom&#8221;]<\/p>\n<div class=\"title-h1\"><span class=\"light\">about<\/span> us<\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a078fcb9590b {margin-top: 10px !important;}<\/style><div id=\"thegem-divider-6a078fcb9590b\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=&#8221;top-to-bottom&#8221;]<\/p>\n<div class=\"styled-subtitle\">Lorem ipsum dolor sit amet, consectetur adipisicing elitsed do eiusmod tempor incididunt ut labore<\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a078fcb95927 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6a078fcb95927\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;30&#8243; accent_color=&#8221;#00bcd4&#8243;]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a078fcb95940 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6a078fcb95940\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=&#8221;top-to-bottom&#8221;]<\/p>\n<p style=\"text-align: left; max-width: 450px;\">Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.<\/p>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a078fcb95959 {margin-top: -4px !important;}<\/style><div id=\"thegem-divider-6a078fcb95959\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-6&#8243; css=&#8221;.vc_custom_1534775974760{padding-top: 250px !important;padding-bottom: 250px !important;background-image: url(https:\/\/www.insightagency.studio\/wp-content\/uploads\/revslider\/handyman-slider\/2-ext.jpg?id=31414) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][\/vc_row_inner]<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1456226492361{margin-bottom: 0px !important;}&#8221;][vc_column css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1563182338635{padding-top: 250px !important;padding-bottom: 250px !important;background-image: url(https:\/\/www.insightagency.studio\/wp-content\/uploads\/2019\/07\/search-engine-marketing.jpg?id=32170) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][\/vc_column][vc_column css_animation=&#8221;slideInUp&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243; css=&#8221;.vc_custom_1535011922730{padding-right: 30px !important;padding-left: 30px !important;}&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a078fcb95978 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a078fcb95978\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<div class=\"title-h4\" style=\"text-align: center;\">Search Engine Marketing (SEM)<\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6a078fcb95991 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6a078fcb95991\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text el_class=&#8221;ptext&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>Search Engine Marketing (SEM)<\/strong> includes all marketing activities aimed to increase the visibility of a website, thus generating qualified traffic. The aim is to bring the site, through search engines, the largest number of visitors who are really interested in its content. The place of the website consists of the position that a site occupies among the results of search engines, in relation to certain keywords used by internet users in the course of their searches. Most of the surfers, in fact, access the sites of their interest from the search engines, very often limiting themselves to the first pages of the results obtained. And it is in these first positions that a company&#8217;s website must be found. Without adequate <strong>SEM (Search Engine Marketing)<\/strong> activity, there is a risk of not being present in the first pages of the results and of being in a position that users will unfortunately never see. The goal of an accurate web marketing strategy is to position the pages of a site in the positions that matter with respect to the keywords of interest, increasing the visibility of the site. The starting point of a correct <strong>SEM strategy<\/strong> is to define the keywords on which you want to position your site. This activity is therefore crucial for the success of a site from a web marketing perspective. For this, it is necessary to rely on professionals who can develop an effective positioning strategy and monitor the results over time, as well as the choices made from time to time by competing sites. Rely on experienced professionals, trust us at Insight Agency to better position your site! 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