Landing pages are web pages created with the sole objective of convincing the user to perform the conversion action (such as purchase, request for an offer, etc.) for which they were designed. Landing pages are the “landing” pages of the user, who arrive on the site through the results of search engines or from the sponsored boxes managed through keyword advertising campaigns. Landing pages play a key role in the user-to-customer conversion process. Often the positioning on search engines is obtained by examining topics that are not very direct for our visitors.
We must therefore be able to make a page that is inherent, but very direct, interesting to the collective intelligence of the web (PageRank) in order to be effective in generating business for the company. For this, it is necessary to study the contents of the pages so that they are persuasive, optimized and provide immediate and practical answers to the user’s needs. Effective landing pages are the key element of any web marketing campaign, so it is necessary to dedicate time and resources to designing your landing pages, in order to get the results you want. To convert users into customers it is necessary to communicate to them clearly, effectively and immediately, only in this way Landing Pages do their job of getting conversions off the ground!