Electronic commerce, or online e-commerce, is the set of transactions for the marketing of goods and services carried out via the Internet. Online commerce is the system that makes online sales and the purchase of goods and services possible through the web.
Electronic commerce is an important and constantly developing reality, thanks to an incessant growth of the internet and its increasingly frequent use by the public. An audience that has become more mature and more inclined to shop on e-commerce websites The creation of an e-commerce website has therefore undergone a push forward, but it must be considered that competition has also grown, so to satisfy the customer and be visible on the internet, greater resources and skills are needed than in the past.
I vantaggi derivanti dalla realizzazione di un commercio elettronico sono molteplici:
- possibilità di raggiungere nuova clientela, rispetto a quella normalmente raggiungibile attraverso la classica rete di vendita (off line);
- possibilità di avere contatti diretti con i clienti, senza dover ricorrere all’impiego di figure intermediarie;
- semplificazione delle procedure di vendita e conseguente riduzione dei tempi di acquisto per il cliente;
- maggiore competitività dei prodotti/servizi offerti, grazie alla riduzione dei costi da sostenere;
- aumento della visibilità e della popolarità del negozio e rafforzamento del brand e immagine aziendale;
- semplicità e convenienza economica nella realizzazione e gestione di un negozio online rispetto ad un negozio tradizionale.
The factors that can determine the success of an online commerce activity are many, including:
- the creation of an attractive e-commerce website, easy to navigate and use, which communicates the seriousness and professionalism of your company;
- offer a pleasant shopping experience through a high level of information and a good degree of interactivity;
- obtain a good positioning of the e-commerce site on the various search engines;
- incentivize the customer to purchase and provide subsequent loyalty through promotions (eg. Special offers, discounts, gift vouchers…);;
- guarantee a wide range of services and products at competitive prices;
- assist customers in their activity as consumers through comparative information on the products and services offered, search functions, detailed sheets and comments;
- guaranteeing reliability and safety in purchases.
Do you have an idea that has been in your head for some time, and would you like to finally make it real? Contact us we will help you in the creation of a successful e-commerce !!