Choosing the ideal social network to promote your company

Facebook is the largest social network on the net, for users, it is a place of fun and friendship, where they can share ideas, links and opinions. For companies, it is an extraordinary opportunity for online communication because the user sharing mechanism transforms them into real viral testimonials. We consider it the main social media marketing tool, a form of viral marketing that uses all the tools made available by the social network platform to communicate with users and promote the corporate brand, products and services. Twitter is a microblogging service that provides users with a personal page that can be updated via short text messages. Through Twitter, you can update your potential customers on the news of your company, in a business to business or business to consumer logic.

LinkedIn is the professional social network par excellence, it allows a business to business communication with potential customers, collaborators and suppliers through the publication of the company profile, the creation of thematic groups and the sharing of the corporate blog. Slideshare is the professional community in which to share multimedia presentations of brands, products, services, with potential customers and collaborators. The platform allows you to create a branded channel and insert multimedia material in many different formats (PowerPoint, word, pdf,…), ideal for communicating in a business to business logic. We at Insight Agency will study an immediate social media marketing (SMM) strategy that will focus on a single social media or integrate two or more tools, according to specific objectives and we will carry out every activity necessary for your online promotion.

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