POSITIONING
Improve positioning on search engines
The importance of website positioning in search engines
POSITIONING

The term website positioning refers to the operation through which the website is optimized to appear, in the results of search engines, in a position that is as favourable and relevant as possible, thus improving its visibility among the search engine results… Just think for a moment to understand the importance of positioning on search engines: being present for the keywords of interest, perhaps in a better position than the competition, offers significant advantages and possibilities. The positioning of websites is a necessary condition for doing business and making business on the web productive. The response pages of an online search are usually the result of a combination of natural results and paid advertisements. So web positioning can be of two types: Organic or Natural Positioning, which is achieved through site optimization actions (with S.E.O. and S.E.M. strategies) and, if done well, offers an excellent return on investment; Paid listings, which consist of sponsored links where you pay based on the number of clicks received – Pay per Click.

  • Organic or Natural Positioning, which is achieved through site optimization actions (with S.E.O. and S.E.M. strategies) and, if done well, offers an excellent return on investment;
  • Paid listings, which consist of sponsored links where you pay based on the number of clicks received – Pay per Click;

Today it is essential for every company to have a website, but it is also essential to have it well-positioned. In order to have a good positioning on the search engines, it is necessary to design the site with foresight, taking care of its contents and above all optimizing both internal and external factors to the page. The website positioning activity is developed according to the objectives that you want to achieve through the search engines. Without going into detail (as each project is customized according to the situation and needs), the positioning activity follows these macro points:

  • Analysis of the sector;
  • Analysis of online competitors and the competitiveness sector;
  • Analysis of search key;
  • Analysis of the keywords most used by users to search for products or services offered by the company;
  • Site content optimization; Link popularity development;
  • Search and insert quality links to your site in relevant sites and relevant to your business;
  • Monitoring the results, analyzing the accesses and the behaviour of the users in order to improve the conversion of the people in customers.

Trust us with confidence at Insight Agency, the specialists in organic positioning on search engines, contact us for useful advice!

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